A chain of fast casual and sustainable restaurants and home to the world’s largest restaurant reusable bowl program, Just Salad came to BBMG to reimagine their brand purpose and create an engaging brand identity to help them stand out in a category dominated by unhealthy convenience. 

 

The brand refresh was designed to be as craveable as their flavors. Building on brand equity, we amped up the boldness in the logo, added more dynamic, and differentiating colors to the palette. We directed a product photoshoot and created a library of expressive icons and stickers to inject energy and a little play.