The team behind Haggadot.com created a community helping people across the spectrum of Jewish identity find connection and meaning through rituals. They partnered with BBMG to name and brand a new online platform, that allows users to to create, adapt, and explore rituals on their terms. 

 

The design system we created – from a logo that merges Hebrew calligraphy with modern typeface, to playful photography that feels candid and showcases diverse and intergenerational people – brings to life this idea of reinventing, reimagining, mixing and matching.