The North Face turned to BBMG to help develop a refurbished product line and marketing campaign that could extend the life of its products, deepen its relationship with a new generation of consumers and position the brand as a leader of a new recommerce movement that inspires more adventures with less waste.

 

Together with The North Face creative team, we created a bold brand voice, visual expression and campaign for a new, younger consumer. It was executed in partnership with The Renewal Workshop.